Creative Director and Founder: Alexandra Causic
Photographer: Emir Attar
Director of Photography: Kajsa Mortensen
Videomusic: Kets Alexius Eklund
Styling: Klara Sunnerborn & Alexandra Causic
Make-up: Raoul Christian Carlos
Hair: Freja Östman, Little Faktory
Models: Rebecca Tegegne, Astrid Gazynsky & Jenny Håkansson
The Castle
Over the last couple of years, I have spent most of my time at the studio creating the collection "Uncategorized". The concept naturally emerged as no boundaries were set during my creative process to answer why, to whom, and where.
Most of us do not know what we want and seek others to find it out for us. This creates frustration because we set categories that many of us feel we do not belong to.
In this shoot, I wanted to emphasize how contrasts can coexist in harmony with each other. Bridging it to the theme of not wanting to be categorized. We accomplished this by combining soft and harsh elements just like the jewellery itself. Everything from chunky chains to pearl necklaces combined with renaissance-inspired clothing and punk hair. This was also accentuated by using different environments, everything from the suburbs to the Castle.
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